The client initially asked for a simple visual refresh — they wanted the website to look more modern.
But after a quick review, it became clear that the challenge went deeper. The old website didn’t explain what the organization actually does and made it hard for visitors to donate or get involved.
For Cambridge Past, Present & Future, I delivered a full website redesign creating a more user-friendly, accessible, and visually aligned digital presence.
Before the redesign, the website mainly featured landscape images, which didn’t reflect the charity’s active work. I proposed using authentic photos showing volunteers, ongoing projects, and community activities — visuals that communicate action, purpose, and the need for support.
I led the full UI/UX redesign process — from research and wireframes to the final design system in Figma. The result is a clean, accessible, and engaging platform that clearly tells the charity’s story, encourages participation, and makes it simple for visitors to donate or volunteer.
